The JGI Book Publishing Blog

Mountain Climber Builds His Inspiring Brand With a Book

Posted by Jerrold R. Jenkins on Jan 23 , 2014 - 12:00 pm

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Tags:   Behavior  Book Marketing Tips  Books Are Marketing Tools  Business Book  Climbing Your Personal Everest  Inspiration  Leadership  Management  Mitch Lewis  Professional Speaking  Teamwork 

On Jerry's Bookshelf: Brands & Rousers

Posted by Jerrold R. Jenkins on Jan 17 , 2014 - 01:00 pm

How do you successfully operate a global business? For many, the answer to this question lies in strategy—often expressed in a phrase that sums up their fundamental business ideology, that st read more

Tags:   Behavior  Books Are Marketing Tools  Brands & Rousers  Business Book  Consulting  Entrepreneur   Inspiration  Leadership  Luis Gallardo  Management  Marketing 

Thought Leadership Lessons from a Leadership Expert

Posted by Jerrold R. Jenkins on Dec 20 , 2013 - 02:00 pm

What does it take to successfully be positioned as a “thought leader”? Business minds across every industry understand the authority that this elusive title can add to a name; thought l read more

Tags:   7 Lenses  Books Are Marketing Tools  Business Book  Ethics  Leadership  Linda Fisher Thornton  Management  Tips 

Looking To Increase Your Exposure? Celebritize Yourself

Posted by Jerrold R. Jenkins on Dec 02 , 2013 - 10:00 am

When Marsha Friedman started out in PR in 1990, she began to realize that successful CEO’s, professionals, and entrepreneurs had one thing in common; they all had their own book. read more

Tags:   Book Marketing Tips  Books Are Marketing Tools  Business Book  Celebritize Yourself  Consulting  Management  Marketing  Marsha Friedman  PR 

Leave Your Competition at the Light with a High Speed Business Booster

Posted by Jerrold R. Jenkins on Oct 10 , 2013 - 01:00 pm

Marketing and branding expert Laura Ries is bullish on using books as a marketing tool. After all, it’s what she’s been doing for over 15 years. read more

Tags:   Book Marketing Tips  Books Are Marketing Tools  Business Book  Consulting  Entrepreneur   Laura Ries  Marketing  PR  Visual Hammer 

Emotion-spirational Book Inspires Edu-tainment...Huh?

Posted by Jerrold R. Jenkins on Sep 05 , 2013 - 02:00 pm

Jeff “Odie” Espenship isn’t shy about acknowledging his failings. As a commercial pilot, airshow pilot and former fighter pilot, not to mention motivational speaker and read more

Tags:   Book Marketing Tips  Books Are Marketing Tools  Jeff “Odie” Espenship  Leadership  Management  Professional Speaking  Target Leadership 

Prior Planning Prevents...Well You Know

Posted by Jerrold R. Jenkins on Aug 22 , 2013 - 03:00 pm

“When life gives you lemons, make lemonade.”  That aphorism has been around for nearly a century, but Marty Clarke took it to heart. The one-time corporate executive is i read more

Tags:   Book Marketing Tips  Books Are Marketing Tools  Business Book  Communication Land Mines  Consulting  Leadership Land Mines  Marty Clarke  Sales Machine Land Mines 

You're Never Too Busy for Your Book Project

Posted by Jerrold R. Jenkins on Aug 08 , 2013 - 03:00 pm

Ghostwriting and the Traveling Executive Creating a book can be tricky at the best of times, but what if your job required lots of time and travel? How will you be able t read more

Tags:   Book Marketing Tips  Books Are Marketing Tools  Business Book  Tips  Tricks 

A New Book for New Brands in a New Market

Posted by Jerrold R. Jenkins on Aug 01 , 2013 - 12:00 pm

Perhaps it’s peculiar that a marketing expert wrote a marketing book without determining ahead of time how it could help him market himself and his company. read more

Tags:   Behavior  Book Marketing Tips  Books Are Marketing Tools  Brand Rituals  Business Book  Consulting  Marketing  Zain Raj 

Getting Into the Business of Getting Out of Business

Posted by Jerrold R. Jenkins on Jul 25 , 2013 - 12:00 pm

For many writers, crafting the end game is the crucial part of their book. For Ned Minor, the end game is the entire read more

Tags:   Book Marketing Tips  Books Are Marketing Tools  Business Book  Consulting  Deciding to Sell Your Business  Ned Minor 


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