The JGI Book Publishing Blog

We Wrote the Book On It! Analytics Company Uses Book to Legitimize its Role

Posted by Jerrold R. Jenkins on May 21 , 2013 - 12:00 pm

Sarah Allen-Short sees the value of writing a book. In fact, the public relations director for the Ann Arbor-based customer experience analytics company Foresee can attest to the impact o read more

Tags:   Book Marketing Tips  Books Are Marketing Tools  Consulting  Innovating Analytics  Innovation  Larry Freed  Leadership  Managing Forward 

Why PR Loves Books

Posted by Jerrold R. Jenkins on Mar 21 , 2013 - 03:00 pm

Mike Greece believes those who write have a leg up on the competition. That’s true no matter if you’re a big fish, medium fish or just a minnow. In fact, the smaller the busin read more

Tags:   Book Marketing Tips  Books Are Marketing Tools  Business Book  Defend Your Wealth  Financial Advisor  Financial Books  Financial Planning  Inclusion  Innovation  Marketing  PR  Shirley Engelmeier  Tips  Tricks 


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