The JGI Book Publishing Blog

On Jerry's Bookshelf: Brands & Rousers

Posted by Jerrold R. Jenkins on Jan 17 , 2014 - 01:00 pm

How do you successfully operate a global business? For many, the answer to this question lies in strategy—often expressed in a phrase that sums up their fundamental business ideology, that st read more

Tags:   Behavior  Books Are Marketing Tools  Brands & Rousers  Business Book  Consulting  Entrepreneur   Inspiration  Leadership  Luis Gallardo  Management  Marketing 

Looking To Increase Your Exposure? Celebritize Yourself

Posted by Jerrold R. Jenkins on Dec 02 , 2013 - 10:00 am

When Marsha Friedman started out in PR in 1990, she began to realize that successful CEO’s, professionals, and entrepreneurs had one thing in common; they all had their own book. read more

Tags:   Book Marketing Tips  Books Are Marketing Tools  Business Book  Celebritize Yourself  Consulting  Management  Marketing  Marsha Friedman  PR 

Leave Your Competition at the Light with a High Speed Business Booster

Posted by Jerrold R. Jenkins on Oct 10 , 2013 - 01:00 pm

Marketing and branding expert Laura Ries is bullish on using books as a marketing tool. After all, it’s what she’s been doing for over 15 years. read more

Tags:   Book Marketing Tips  Books Are Marketing Tools  Business Book  Consulting  Entrepreneur   Laura Ries  Marketing  PR  Visual Hammer 

A New Book for New Brands in a New Market

Posted by Jerrold R. Jenkins on Aug 01 , 2013 - 12:00 pm

Perhaps it’s peculiar that a marketing expert wrote a marketing book without determining ahead of time how it could help him market himself and his company. read more

Tags:   Behavior  Book Marketing Tips  Books Are Marketing Tools  Brand Rituals  Business Book  Consulting  Marketing  Zain Raj 

Why PR Loves Books

Posted by Jerrold R. Jenkins on Mar 21 , 2013 - 03:00 pm

Mike Greece believes those who write have a leg up on the competition. That’s true no matter if you’re a big fish, medium fish or just a minnow. In fact, the smaller the busin read more

Tags:   Book Marketing Tips  Books Are Marketing Tools  Business Book  Defend Your Wealth  Financial Advisor  Financial Books  Financial Planning  Inclusion  Innovation  Marketing  PR  Shirley Engelmeier  Tips  Tricks 

Drive the Thrive

Posted by Jerrold R. Jenkins on Feb 28 , 2013 - 12:00 pm

Writing a book can—should—be an uplifting experience, and first-time author Hunter Thurman certainly feels that way. Thurman, President of ThrivePlan, is enthusiastic read more

Tags:   Book Marketing Tips  Books Are Marketing Tools  Brand Be Nimble  Business Book  Hunter Thurman  Marketing  Tips  Tricks 


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