The JGI Book Publishing Blog
How Books Help Sales
Posted by Jerrold R. Jenkins on Feb 20 , 2015 - 03:00 pm
Books are powerful messengers for your customers. The written word is one obvious way, but the packaging of words subconsciously tells your buyer much more about you and your company. read more
Tags: Book Marketing Tips Books Are Marketing Tools Consulting Cover Design Professionalism Tips
The Joy of Engineering
Posted by Jerrold R. Jenkins on Dec 03 , 2014 - 02:00 pm
The dearth of fresh, engaging engineers has American manufacturers sweating bullets. Two men believe it is high time for a higher ed engineering revolution. read more
Tags: A Whole New Engineer Book Marketing Tips Books Are Marketing Tools David E. Goldberg Engineering Higher Ed Manufacturing Mark Somerville Tips
On Jerry's Bookshelf: The Prosperity Track
Posted by Jerrold R. Jenkins on Jun 16 , 2014 - 03:00 pm
James R. Peters takes the title Financial Expert to a new level. How does he do so? He holds impressive degrees in financial services and managerial finance, as well as the titles CFA (Chartered Fi read more
Tags: Book Marketing Tips Books Are Marketing Tools Business Book Financial Advisor Financial Books Financial Expert Financial Planning James R. Peters The Prosperity Track Tips
Using a Book to Help People in Their Hardest Period -- Grief
Posted by Jerrold R. Jenkins on Mar 26 , 2014 - 01:00 pm
Tags: Behavior Book Marketing Tips Driving Solo Financial Books Financial Expert Grieving Hospice Susan Alpert Tips
On Jerry's Bookshelf: Kill the Company
Posted by Jerrold R. Jenkins on Feb 06 , 2014 - 11:00 am
Lisa Bodell's book, Kill the Company: End the Status Quo, Start an Innovation read more
Tags: Book Marketing Tips Books Are Marketing Tools Business Book Kill the Company Leadership Lisa Bodell Management
Mountain Climber Builds His Inspiring Brand With a Book
Posted by Jerrold R. Jenkins on Jan 23 , 2014 - 12:00 pm
Tags: Behavior Book Marketing Tips Books Are Marketing Tools Business Book Climbing Your Personal Everest Inspiration Leadership Management Mitch Lewis Professional Speaking Teamwork
On Jerry's Bookshelf: Brands & Rousers
Posted by Jerrold R. Jenkins on Jan 17 , 2014 - 01:00 pm
How do you successfully operate a global business? For many, the answer to this question lies in strategy—often expressed in a phrase that sums up their fundamental business ideology, that st read more
Tags: Behavior Books Are Marketing Tools Brands & Rousers Business Book Consulting Entrepreneur Inspiration Leadership Luis Gallardo Management Marketing
Thought Leadership Lessons from a Leadership Expert
Posted by Jerrold R. Jenkins on Dec 20 , 2013 - 02:00 pm
What does it take to successfully be positioned as a “thought leader”? Business minds across every industry understand the authority that this elusive title can add to a name; thought l read more
Tags: 7 Lenses Books Are Marketing Tools Business Book Ethics Leadership Linda Fisher Thornton Management Tips
Looking To Increase Your Exposure? Celebritize Yourself
Posted by Jerrold R. Jenkins on Dec 02 , 2013 - 10:00 am
When Marsha Friedman started out in PR in 1990, she began to realize that successful CEO’s, professionals, and entrepreneurs had one thing in common; they all had their own book. read more
Tags: Book Marketing Tips Books Are Marketing Tools Business Book Celebritize Yourself Consulting Management Marketing Marsha Friedman PR
Leave Your Competition at the Light with a High Speed Business Booster
Posted by Jerrold R. Jenkins on Oct 10 , 2013 - 01:00 pm
Marketing and branding expert Laura Ries is bullish on using books as a marketing tool. After all, it’s what she’s been doing for over 15 years. read more
Tags: Book Marketing Tips Books Are Marketing Tools Business Book Consulting Entrepreneur Laura Ries Marketing PR Visual Hammer
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