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Thought Leadership Lessons from a Leadership Expert

Posted by Jerrold R. Jenkins on Dec 20 , 2013 - 02:00 pm

What does it take to successfully be positioned as a “thought leader”? Business minds across every industry understand the authority that this elusive title can add to a name; thought l read more

Tags: 7 Lenses Books Are Marketing Tools Business Book Ethics Leadership Linda Fisher Thornton Management Tips

Looking To Increase Your Exposure? Celebritize Yourself

Posted by Jerrold R. Jenkins on Dec 02 , 2013 - 10:00 am

When Marsha Friedman started out in PR in 1990, she began to realize that successful CEO’s, professionals, and entrepreneurs had one thing in common; they all had their own book. read more

Tags: Book Marketing Tips Books Are Marketing Tools Business Book Celebritize Yourself Consulting Management Marketing Marsha Friedman PR

Leave Your Competition at the Light with a High Speed Business Booster

Posted by Jerrold R. Jenkins on Oct 10 , 2013 - 01:00 pm

Marketing and branding expert Laura Ries is bullish on using books as a marketing tool. After all, it’s what she’s been doing for over 15 years. read more

Tags: Book Marketing Tips Books Are Marketing Tools Business Book Consulting Entrepreneur Laura Ries Marketing PR Visual Hammer

Emotion-spirational Book Inspires Edu-tainment...Huh?

Posted by Jerrold R. Jenkins on Sep 05 , 2013 - 02:00 pm

Jeff “Odie” Espenship isn’t shy about acknowledging his failings. As a commercial pilot, airshow pilot and former fighter pilot, not to mention motivational speaker and read more

Tags: Book Marketing Tips Books Are Marketing Tools Jeff “Odie” Espenship Leadership Management Professional Speaking Target Leadership

Prior Planning Prevents...Well You Know

Posted by Jerrold R. Jenkins on Aug 22 , 2013 - 03:00 pm

“When life gives you lemons, make lemonade.” That aphorism has been around for nearly a century, but Marty Clarke took it to heart. The one-time corporate executive is i read more

Tags: Book Marketing Tips Books Are Marketing Tools Business Book Communication Land Mines Consulting Leadership Land Mines Marty Clarke Sales Machine Land Mines

You're Never Too Busy for Your Book Project

Posted by Jerrold R. Jenkins on Aug 08 , 2013 - 03:00 pm

Ghostwriting and the Traveling Executive Creating a book can be tricky at the best of times, but what if your job required lots of time and travel? How will you be able t read more

Tags: Book Marketing Tips Books Are Marketing Tools Business Book Tips Tricks

A New Book for New Brands in a New Market

Posted by Jerrold R. Jenkins on Aug 01 , 2013 - 12:00 pm

Perhaps it’s peculiar that a marketing expert wrote a marketing book without determining ahead of time how it could help him market himself and his company. read more

Tags: Behavior Book Marketing Tips Books Are Marketing Tools Brand Rituals Business Book Consulting Marketing Zain Raj