The JGI Book Publishing Blog
On Jerry's Bookshelf: Brands & Rousers
Posted by Jerrold R. Jenkins on Jan 17 , 2014 - 01:00 pm
How do you successfully operate a global business? For many, the answer to this question lies in strategy—often expressed in a phrase that sums up their fundamental business ideology, that st read more
Tags: Behavior Books Are Marketing Tools Brands & Rousers Business Book Consulting Entrepreneur Inspiration Leadership Luis Gallardo Management Marketing
Looking To Increase Your Exposure? Celebritize Yourself
Posted by Jerrold R. Jenkins on Dec 02 , 2013 - 10:00 am
When Marsha Friedman started out in PR in 1990, she began to realize that successful CEO’s, professionals, and entrepreneurs had one thing in common; they all had their own book. read more
Tags: Book Marketing Tips Books Are Marketing Tools Business Book Celebritize Yourself Consulting Management Marketing Marsha Friedman PR
Leave Your Competition at the Light with a High Speed Business Booster
Posted by Jerrold R. Jenkins on Oct 10 , 2013 - 01:00 pm
Marketing and branding expert Laura Ries is bullish on using books as a marketing tool. After all, it’s what she’s been doing for over 15 years. read more
Tags: Book Marketing Tips Books Are Marketing Tools Business Book Consulting Entrepreneur Laura Ries Marketing PR Visual Hammer
A New Book for New Brands in a New Market
Posted by Jerrold R. Jenkins on Aug 01 , 2013 - 12:00 pm
Perhaps it’s peculiar that a marketing expert wrote a marketing book without determining ahead of time how it could help him market himself and his company. read more
Tags: Behavior Book Marketing Tips Books Are Marketing Tools Brand Rituals Business Book Consulting Marketing Zain Raj
Why PR Loves Books
Posted by Jerrold R. Jenkins on Mar 21 , 2013 - 03:00 pm
Mike Greece believes those who write have a leg up on the competition. That’s true no matter if you’re a big fish, medium fish or just a minnow. In fact, the smaller the busin read more
Tags: Book Marketing Tips Books Are Marketing Tools Business Book Defend Your Wealth Financial Advisor Financial Books Financial Planning Inclusion Innovation Marketing PR Shirley Engelmeier Tips Tricks
Drive the Thrive
Posted by Jerrold R. Jenkins on Feb 28 , 2013 - 12:00 pm
Writing a book can—should—be an uplifting experience, and first-time author Hunter Thurman certainly feels that way. Thurman, President of ThrivePlan, is enthusiastic read more
Tags: Book Marketing Tips Books Are Marketing Tools Brand Be Nimble Business Book Hunter Thurman Marketing Tips Tricks
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