The JGI Book Publishing Blog
Looking To Increase Your Exposure? Celebritize Yourself
Posted by Jerrold R. Jenkins on Dec 02 , 2013 - 10:00 am
When Marsha Friedman started out in PR in 1990, she began to realize that successful CEO’s, professionals, and entrepreneurs had one thing in common; they all had their own book. read more
Tags: Book Marketing Tips Books Are Marketing Tools Business Book Celebritize Yourself Consulting Management Marketing Marsha Friedman PR
Leave Your Competition at the Light with a High Speed Business Booster
Posted by Jerrold R. Jenkins on Oct 10 , 2013 - 01:00 pm
Marketing and branding expert Laura Ries is bullish on using books as a marketing tool. After all, it’s what she’s been doing for over 15 years. read more
Tags: Book Marketing Tips Books Are Marketing Tools Business Book Consulting Entrepreneur Laura Ries Marketing PR Visual Hammer
Emotion-spirational Book Inspires Edu-tainment...Huh?
Posted by Jerrold R. Jenkins on Sep 05 , 2013 - 02:00 pm
Jeff “Odie” Espenship isn’t shy about acknowledging his failings. As a commercial pilot, airshow pilot and former fighter pilot, not to mention motivational speaker and read more
Tags: Book Marketing Tips Books Are Marketing Tools Jeff “Odie” Espenship Leadership Management Professional Speaking Target Leadership
Prior Planning Prevents...Well You Know
Posted by Jerrold R. Jenkins on Aug 22 , 2013 - 03:00 pm
“When life gives you lemons, make lemonade.” That aphorism has been around for nearly a century, but Marty Clarke took it to heart. The one-time corporate executive is i read more
Tags: Book Marketing Tips Books Are Marketing Tools Business Book Communication Land Mines Consulting Leadership Land Mines Marty Clarke Sales Machine Land Mines
You're Never Too Busy for Your Book Project
Posted by Jerrold R. Jenkins on Aug 08 , 2013 - 03:00 pm
Ghostwriting and the Traveling Executive Creating a book can be tricky at the best of times, but what if your job required lots of time and travel? How will you be able t read more
Tags: Book Marketing Tips Books Are Marketing Tools Business Book Tips Tricks
A New Book for New Brands in a New Market
Posted by Jerrold R. Jenkins on Aug 01 , 2013 - 12:00 pm
Perhaps it’s peculiar that a marketing expert wrote a marketing book without determining ahead of time how it could help him market himself and his company. read more
Tags: Behavior Book Marketing Tips Books Are Marketing Tools Brand Rituals Business Book Consulting Marketing Zain Raj
Getting Into the Business of Getting Out of Business
Posted by Jerrold R. Jenkins on Jul 25 , 2013 - 12:00 pm
For many writers, crafting the end game is the crucial part of their book. For Ned Minor, the end game is the entire read more
Tags: Book Marketing Tips Books Are Marketing Tools Business Book Consulting Deciding to Sell Your Business Ned Minor
Avoid That Fail: The Top 5 Things to do to Make Sure Your Book Fails
Posted by Jerrold R. Jenkins on Jun 27 , 2013 - 10:00 am
Guest Blog by Peter Winick www.ThoughtLeadershipLeverage.com I figured there are plenty of &ld read more
Tags: Book Marketing Tips Books Are Marketing Tools Business Book Cover Design Financial Books Peter Winick Tips Tricks
You’re a writer. So can you write a book?
Posted by Jerrold R. Jenkins on Jun 06 , 2013 - 01:00 pm
You’re a writer. So can you write a book? You can, as long as you develop and maintain your motivation. As an example, look at the bloggers who have become successful authors. read more
Tags: Blogging Book Marketing Tips Books Are Marketing Tools Business Book Inspiration Tips
We Wrote the Book On It! Analytics Company Uses Book to Legitimize its Role
Posted by Jerrold R. Jenkins on May 21 , 2013 - 12:00 pm
Sarah Allen-Short sees the value of writing a book. In fact, the public relations director for the Ann Arbor-based customer experience analytics company Foresee can attest to the impact o read more
Tags: Book Marketing Tips Books Are Marketing Tools Consulting Innovating Analytics Innovation Larry Freed Leadership Managing Forward
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