The JGI Book Publishing Blog
Prior Planning Prevents...Well You Know
Posted by Jerrold R. Jenkins on Aug 22 , 2013 - 03:00 pm
“When life gives you lemons, make lemonade.” That aphorism has been around for nearly a century, but Marty Clarke took it to heart. The one-time corporate executive is i read more
Tags: Book Marketing Tips Books Are Marketing Tools Business Book Communication Land Mines Consulting Leadership Land Mines Marty Clarke Sales Machine Land Mines
A New Book for New Brands in a New Market
Posted by Jerrold R. Jenkins on Aug 01 , 2013 - 12:00 pm
Perhaps it’s peculiar that a marketing expert wrote a marketing book without determining ahead of time how it could help him market himself and his company. read more
Tags: Behavior Book Marketing Tips Books Are Marketing Tools Brand Rituals Business Book Consulting Marketing Zain Raj
Getting Into the Business of Getting Out of Business
Posted by Jerrold R. Jenkins on Jul 25 , 2013 - 12:00 pm
For many writers, crafting the end game is the crucial part of their book. For Ned Minor, the end game is the entire read more
Tags: Book Marketing Tips Books Are Marketing Tools Business Book Consulting Deciding to Sell Your Business Ned Minor
We Wrote the Book On It! Analytics Company Uses Book to Legitimize its Role
Posted by Jerrold R. Jenkins on May 21 , 2013 - 12:00 pm
Sarah Allen-Short sees the value of writing a book. In fact, the public relations director for the Ann Arbor-based customer experience analytics company Foresee can attest to the impact o read more
Tags: Book Marketing Tips Books Are Marketing Tools Consulting Innovating Analytics Innovation Larry Freed Leadership Managing Forward
The Crossover of Coaching
Posted by Jerrold R. Jenkins on Feb 26 , 2013 - 03:00 pm
Motivator. Teacher. Shrink Three roles Bob Teichart plays, and plays well. But this successful business consultant was read more
Tags: Bob Teichart Book Marketing Tips Books Are Marketing Tools Business Book Consulting Motivator/Teacher/Shrink Sales Tips
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