Blog Tag: Consulting

Prior Planning Prevents...Well You Know

Posted by Jerrold R. Jenkins on Aug 22 , 2013 - 03:00 pm

“When life gives you lemons, make lemonade.” That aphorism has been around for nearly a century, but Marty Clarke took it to heart. The one-time corporate executive is i read more

Tags: Book Marketing Tips Books Are Marketing Tools Business Book Communication Land Mines Consulting Leadership Land Mines Marty Clarke Sales Machine Land Mines

A New Book for New Brands in a New Market

Posted by Jerrold R. Jenkins on Aug 01 , 2013 - 12:00 pm

Perhaps it’s peculiar that a marketing expert wrote a marketing book without determining ahead of time how it could help him market himself and his company. read more

Tags: Behavior Book Marketing Tips Books Are Marketing Tools Brand Rituals Business Book Consulting Marketing Zain Raj

Getting Into the Business of Getting Out of Business

Posted by Jerrold R. Jenkins on Jul 25 , 2013 - 12:00 pm

For many writers, crafting the end game is the crucial part of their book. For Ned Minor, the end game is the entire read more

Tags: Book Marketing Tips Books Are Marketing Tools Business Book Consulting Deciding to Sell Your Business Ned Minor

We Wrote the Book On It! Analytics Company Uses Book to Legitimize its Role

Posted by Jerrold R. Jenkins on May 21 , 2013 - 12:00 pm

Sarah Allen-Short sees the value of writing a book. In fact, the public relations director for the Ann Arbor-based customer experience analytics company Foresee can attest to the impact o read more

Tags: Book Marketing Tips Books Are Marketing Tools Consulting Innovating Analytics Innovation Larry Freed Leadership Managing Forward