The JGI Book Publishing Blog

Prior Planning Prevents...Well You Know

Posted by Jerrold R. Jenkins on Aug 22 , 2013 - 03:00 pm

“When life gives you lemons, make lemonade.”  That aphorism has been around for nearly a century, but Marty Clarke took it to heart. The one-time corporate executive is i read more

Tags:   Book Marketing Tips  Books Are Marketing Tools  Business Book  Communication Land Mines  Consulting  Leadership Land Mines  Marty Clarke  Sales Machine Land Mines 

A New Book for New Brands in a New Market

Posted by Jerrold R. Jenkins on Aug 01 , 2013 - 12:00 pm

Perhaps it’s peculiar that a marketing expert wrote a marketing book without determining ahead of time how it could help him market himself and his company. read more

Tags:   Behavior  Book Marketing Tips  Books Are Marketing Tools  Brand Rituals  Business Book  Consulting  Marketing  Zain Raj 

Getting Into the Business of Getting Out of Business

Posted by Jerrold R. Jenkins on Jul 25 , 2013 - 12:00 pm

For many writers, crafting the end game is the crucial part of their book. For Ned Minor, the end game is the entire read more

Tags:   Book Marketing Tips  Books Are Marketing Tools  Business Book  Consulting  Deciding to Sell Your Business  Ned Minor 

We Wrote the Book On It! Analytics Company Uses Book to Legitimize its Role

Posted by Jerrold R. Jenkins on May 21 , 2013 - 12:00 pm

Sarah Allen-Short sees the value of writing a book. In fact, the public relations director for the Ann Arbor-based customer experience analytics company Foresee can attest to the impact o read more

Tags:   Book Marketing Tips  Books Are Marketing Tools  Consulting  Innovating Analytics  Innovation  Larry Freed  Leadership  Managing Forward 

The Crossover of Coaching

Posted by Jerrold R. Jenkins on Feb 26 , 2013 - 03:00 pm

Motivator. Teacher. Shrink Three roles Bob Teichart plays, and plays well. But this successful business consultant was read more

Tags:   Bob Teichart  Book Marketing Tips  Books Are Marketing Tools  Business Book  Consulting  Motivator/Teacher/Shrink  Sales  Tips 


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