The JGI Book Publishing Blog
Thought Leadership Lessons from a Leadership Expert
Posted by Jerrold R. Jenkins on Dec 20 , 2013 - 02:00 pm
What does it take to successfully be positioned as a “thought leader”? Business minds across every industry understand the authority that this elusive title can add to a name; thought l read more
Tags: 7 Lenses Books Are Marketing Tools Business Book Ethics Leadership Linda Fisher Thornton Management Tips
Emotion-spirational Book Inspires Edu-tainment...Huh?
Posted by Jerrold R. Jenkins on Sep 05 , 2013 - 02:00 pm
Jeff “Odie” Espenship isn’t shy about acknowledging his failings. As a commercial pilot, airshow pilot and former fighter pilot, not to mention motivational speaker and read more
Tags: Book Marketing Tips Books Are Marketing Tools Jeff “Odie” Espenship Leadership Management Professional Speaking Target Leadership
We Wrote the Book On It! Analytics Company Uses Book to Legitimize its Role
Posted by Jerrold R. Jenkins on May 21 , 2013 - 12:00 pm
Sarah Allen-Short sees the value of writing a book. In fact, the public relations director for the Ann Arbor-based customer experience analytics company Foresee can attest to the impact o read more
Tags: Book Marketing Tips Books Are Marketing Tools Consulting Innovating Analytics Innovation Larry Freed Leadership Managing Forward
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